Tuesday, April 23, 2013

RIMMEL LONDON lasting finish lipstick in shade 170 ALARM

Rimmel London Lasting Finish Lipstick shade 170 Alarm Review, Pictures & Swatch | Indian Makeup Blog

If you have checked out my last haul post, you might know that i bought two Rimmel lipsticks from their lasting finish range. as promised here i am, with review and swatches.

what company claims :

High colour impact for up to 8 hours wear. Colour that turns heads ! Intense long lasting colour up to 8 hours +25% colour impact ! Smooth creamy texture for comfortable wear all day long

Price and quantity :

 215/- INR for 4 gm.

shades availables : 18

Shelf life : 

on this pack manufacturing date is not mentioned but it is written best before nov 2015

here is my experience with the product :

It comes in this satin finished plastic twistie with a silver band on center mentioning brand name and also has logo on the tip of the cap.

at the bottom shade name and number is clearly mentioned.

the quantity is just enough to last for many coming months. also because this particular shade is very pigmented( dunno about others) so just one coat is enough for decent coloring.

i really can give this shade 10 on 10 for its pigmentation but than it has a certain weird smell which goes off in a few minutes.

smooth in texture, glides easily on the lips.

gives lips moisturized feel and does not dry out at all.

Its a bright red lipstick with sort of orangy undertones ( so this one is going to suit those with yellow /golden undertones pretty well).
I still does not have a scarlet red color but nonetheless  i love this shade it looks fab on me.

okay now lets talk how long lasting it is?

it stays nicely for some 4 hrs.( without drinking and eating anything ;p ). but goes off little by little with every sip i drink or every bite i eat. so, retouch is needed though it doesnot go off completely, as alarm is a very pigmented red color.


1) Great intense color with just one sweep.

2) Does not dry lips.

3) Value for money.

4) Beautiful shade of red for people with yellow/golden undertones.

5) I love this shade for its color intensity and quality.


1) It has a weird smell thats not nice for sure( bit i can ignore this as it goes in a while).

2) Goes off with every bite you eat, retouch needed every now and then.

3) unlikely their claim, it not lasting.


A decent lipstick with great color pigments and quantity at such amazing prices. I am surely buying a few more shades from this range.


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